PY Wood Frame

Re-branding project for a woodworking workshop in Trang, Thailand.

PY Wood Frame

Re-branding project for a woodworking workshop in Trang, Thailand.

PY Wood Frame

Re-branding project for a woodworking workshop in Trang, Thailand.

Project

Rebranding

Duration

2 Mar 2023 - 25 May 2023 (12 weeks)

Category

Local woodworking workshop business

Project

Rebranding

Duration

2 Mar 2023 - 25 May 2023 (12 weeks)

Category

Local woodworking workshop business

Project

Rebranding

Duration

2 Mar 2023 - 25 May 2023 (12 weeks)

Category

Local woodworking workshop business

Skills

Branding

Identity Design

Visual Design

User-Centered Design

Graphic Design

Typography

Color Theory

Social Media Design

Tools

Figma

Photoshop

Sketches Pro

Skills

Branding

Identity Design

Visual Design

User-Centered Design

Graphic Design

Typography

Color Theory

Social Media Design

Tools

Figma

Photoshop

Sketches Pro

Skills

Branding

Identity Design

Visual Design

User-Centered Design

Graphic Design

Typography

Color Theory

Social Media Design

Tools

Figma

Photoshop

Sketches Pro

Crafting PY Wood Frame: A Tale of Rebranding

On the outskirts of Trang, amidst the tranquil beauty of southern Thailand, stood a small woodshop known as "สามเอ็มวงกบ (3M Wongkob)". Originally founded by my father, it shared its beginnings with a company called 3M เคหะภัณฑ์, founded by my aunt. As time passed, our woodshop flourished, earning its own reputation for quality craftsmanship. However, confusion arose as customers often mistook us for my aunt's business. To add to the complexity, our name, "3M", led to confusion with the global brand 3M, leading to a legal dispute that underscored the urgency of our rebranding efforts.

Identifying the Need for Change

  • Legal Dispute: A lawsuit with the global brand 3M emphasized the urgency of rebranding to avoid further confusion and potential legal repercussions.

  • Brand Differentiation: Customer confusion between our woodshop and my aunt's business highlighted the need for a distinct identity in the market.

  • Market Analysis: Conducted research on competitor branding strategies and customer perceptions to identify gaps and opportunities for differentiation.

Crafting the New Identity

Crafting the New Identity

Crafting the New Identity

  • Brand Conceptualization: Developed a new brand identity rooted in our founder's name, Panya, and the essence of woodworking, symbolized by the Thai word "วงกบ" (woodframe).

  • Logo Design: Created a new logo featuring the letters "PY" in a roundish sans-serif typeface, with the "P" resembling a normal letter "P", while the "Y" took on the form of a branch with a leaf sprouting from it, symbolizing sustainability and environmental consciousness.

  • Visual Identity Guidelines: Established guidelines for logo usage, color palette, typography, and imagery to maintain consistency across all branding materials.

Old Logo

New Logo

Bringing the Vision to Life

  • Digital Presence: Revamped the Facebook page with new cover art that reflected the ethos and values of PY Wood Frame, creating a vibrant and inviting online presence.

  • Offline Branding: Updated signage, business cards, and other physical branding materials to ensure consistency with the new brand identity.

  • Customer Engagement: Hosted an event to unveil the new brand identity, inviting existing customers and local community members to celebrate the rebranding journey.

Brand Kit

Main logo features

Logo mark

Word mark

Logo variations

Color pallete

Hex code

#00563F

CMYK

34% 0% 9% 66%

RGB

0-86-63

Hex code

#FFFFFF

CMYK

0% 0% 0% 0%

RGB

255-255-255

Hex code

#000000

CMYK

0% 0% 0% 100%

RGB

0-0-0

Reflections and Learnings

"Embrace Change, Design the Future"

The rebranding journey of PY Wood Frame has been a transformative experience, highlighting the importance of adaptability, creativity, and strategic thinking in navigating the complexities of the market. Through thorough research, thoughtful design, and meaningful engagement, we have successfully crafted a new identity that not only distinguishes us from competitors but also resonates with our customers on a deeper level.

Thank you for reading this case study!

I would greatly appreciate your feedback. Feel free to reach out with any questions or suggestions you may have :)

© 2024 Shawn Chinnanon